Why Original Art Costs What It Does

"Why Does It Cost So Much?"

Every now and then someone will say my art is too expensive. They say, “How can you charge $4000 for a painting that took you 3 hours to paint?” It’s especially challenging when I am doing my live painting and they watched me paint it in those 3 hours.

You're Paying for More Than Time

The thing is, in the arts, you aren’t really paying for an hourly rate of work. Think about what you paid to go see your favourite musical performance. You were at the concert for what, 3 hours? And you paid $300 or even $1000 or more for a ticket? You aren’t really paying for 3 hours of work. You are paying to watch a performance. You are paying for the experience. You are paying for their years of performing and their unique creativity that only they can give you.

Years of Experience Can't Be Measured by the Hour

Or think about what movie stars get paid to act in your favourite movie or TV show. I recently heard that Mila Kunis got paid over $250,000 for each episode she did the voice for ‘Meg’ in the TV show ‘Family Guy’. Who’s to say she got paid too much? Only she has that voice. Only she is Mila Kunis, so if you want Mila Kunis, you have to pay for Mila Kunis.

Original Art Is an Investment

So back to art. You are paying for that particular artists years of experience of making art. Their years of working out what their voice looks like on canvas. Only they can create that piece of art with only their hands. It’s a unique piece of art that only has one existence. Once it has ben purchased, that’s it. It’s gone. And then they make more art and continue working out their style and voice on that canvas. That’s what you are paying for. A one of a kind unique artwork that will only ever exist once, but will last a lifetime. It will last longer than that expensive handbag you bought. It will last longer than that sports car you purchased. It will last longer than the expensive living room or dining room set you invested in.

And that’s just it. Art is an investment. It’s something that will go on your own wall, and will be passed down to your children and then your childrens’ children.

Giselle Denis

Giselle Denis is an Alberta-based Canadian artist whose expressive landscapes celebrate the beauty and spirit of the natural world while inspiring hope. A recipient of the Legislative Assembly of Alberta Award of Excellence in the Arts, she creates paintings that capture not only the beauty of a place, but also the feeling of being immersed in it.

In addition to her studio practice, Giselle is an internationally recognized performance painter who has created live paintings before audiences across Canada and around the world. Highlights of her international career include a residency at the Raffles Hotel in Dubai, painting for the Canadian Embassy, the Special Olympics in Abu Dhabi, and representing Explore Edmonton in Québec City.

Her public artworks include Mother Nature, a 40-by-26-foot mural celebrating Alberta's forests and wildflowers in downtown Edmonton, just one block from Rogers Place, as well as two large-scale paintings at Strathcona Community Hospital.

For more than a decade, Giselle has combined her passion for art with philanthropy, helping charitable organizations raise more than $1 million through the sale of her original paintings. Her work has achieved record-breaking auction results, including the sale of a single painting for $50,000.

Giselle's contributions to the arts have also been recognized with the Queen Elizabeth II Platinum Jubilee Medal. Her work can be found in private, corporate, and public collections throughout Canada. She is proud to be represented by Avens Gallery.

Giselle often says she works out life through painting. Every brushstroke is a way of making sense of life itself. Through her work, she hopes to inspire others to slow down, reconnect with nature, and discover beauty, hope, and wonder in the world around them.

https://www.giselledenis.com
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